CONTENTS.
What is
EVOLUX
EVOLUX is a modern loyalty program designed to help grow your practice
Transparent pricing with instant upgrades. No rebates. No waiting. Just savings.
Profitability
Patient Loyalty
A patient rewards program designed to increase retention.
Co-Branded Media Marketing
Media mix tailored for your practice to target and engage millennials.
?
EVOLUX
?
What is
Millennials
are the now
Millennials
are the now
They represent the future of your practice
Millennials are now the largest generation
72.24 million
Ages
26
to
42
Household Income
A patient rewards program designed to increase retention
Worry About
Getting worsening facial lines and wrinkles in the future
104%
Growth in Toxin Consideration
Getting worsening facial lines and wrinkles in the future
of millennials use social media to interact with brands and companies
of millennials have made a purchase in the last 12 months after seeing an ad for the product on social media
of millennials use social media daily
86%
number of times they need to see an ad before taking action
7
x4
they truly only see 1 in 4 ads
28
number of impressions (times they are served an ad) before they take action
$74.8k
82%
80%
5
7
8,9
2
3
4
1
6
72%
Our marketing Tactics
and how they work
Our
marketing Tactics
and how they work
The Purchase Decision Funnel represents the full process the patient goes through before making the choice to visit a specific practice.
Awareness
Consideration
Opinion
Intent to Buy
- hover to see more detail
Notice
Transparent Pricing
The more you buy
The more you save
Transparent
Pricing
Member
≥ 10 vials*
Cost per vial $645/vial
Savings
Save $10/vial
(off list price of $655/vial)
Silver
≥ 20 vials*
Cost per vial $545/vial
Savings
Save $110/vial
(off list price of $655/vial)
Gold
≥ 40 vials*
Cost per vial $485/vial
Savings
Save $170/vial
(off list price of $655/vial)
Titanium
≥ 70 vials*
Cost per vial $465/vial
Savings
Save $190/vial
(off list price of $655/vial)
Diamond
≥ 140 vials*
Cost per vial $415/vial
Savings
Save $240/vial
(off list price of $655/vial)
Elite
≥ 220 vials*
Cost per vial $400/vial
Savings
Save $255/vial
(off list price of $655/vial)
Elite+
≥ 300 vials*
Cost per vial $380/vial
Savings
Save $275/vial
(off list price of $655/vial)
Platinum
≥ 100 vials*
Cost per vial $425/vial
Savings
Save $230/vial
(off list price of $655/vial)
*Number of vials purchased within a quarter
Partnering
with you at every tier
Evolus RewardsTM
Exfluential
Kickstart Your Tox
On-Demand Video Library
Cotofana X Evolus On-Demand Training Library
≥ 10 vials*
Member
Evolus Rewards TM
Exfluential
Kickstart Your Tox
On-Demand Video Library
Cotofana X Evolus On-Demand Training Library
≥ 20 vials*
Silver
Evolus Rewards TM
Exfluential
Kickstart Your Tox
On-Demand Video Library
Cotofana X Evolus On-Demand Training Library
≥ 40 vials*
Gold
Evolus Rewards TM
Exfluential
Kickstart Your Tox
On-Demand Video Library
Cotofana X Evolus On-Demand Training Library
≥ 70 vials*
Titanium
Evolus RewardsTM
Exfluential
Kickstart Your Tox On-Demand Video Library
Cotofona x Evolus On-Demand Training Library
≥ 100 vials*
Platinum
Evolus RewardsTM
Exfluential
Kickstart Your Tox On-Demand Video Library
Cotofona x Evolus On-Demand Training Library
≥ 140 vials*
Diamond
Elite
≥ 220 vials*
Choose one of the following:
Evolus RewardsTM
Exfluential
Kickstart Your Tox On-Demand Video Library
Cotofona x Evolus On Demand Training Library
Streaming Package † (8 Weeks, Re-run only)
Paid Search
Paid Social Streaming TV
Paid Search Paid Social
OOH-Billboard Package † (4 Weeks)
Billboard (up to $12k)
OR
Digital Package † (10 Weeks)
OR
In-Office Experience †
In-Office Experience w/ Custom Wallpaper
OR
Digital Package ( 8 Weeks )
Paid Search Paid Social
Elite+
≥ 300 vials*
Choose one of the following:
Evolus RewardsTM
Exfluential
Kickstart Your Tox On-Demand Video Library
Cotofona x Evolus On Demand Training Library
Streaming Package † (10 Weeks** )
Paid Search
Paid Social Streaming TV
OOH-Billboard Package † (4 Weeks)
Paid Search
Paid Social
Premium Billboard
OR
Digital Package † (12 Weeks)
OR
In-Office Experience †
In-Office Experience w/ Custom Wallpaper
OR
*Number of vials purchased within a quarter
**Can film a new commercial if over 18 months from previous film date
†Customers may choose ONE of the marketing benefit packages
Co-branded marketing benefits
to help grow your practice
Evolux
Packages
Diamond
Benefits
Co-Branded Marketing Benefits To Help Grow Your Practice
140 Vials*
Digital
Package
8 Weeks
Paid Search
Via Facebook
Instagram
Paid Search
Via Google Ads
$415 /Vials
Save $240/vial off list price of $655
Evolus RewardsTM
Exfluential
Kickstart Your Tox On-Demand Video Library
Cotofona x Evolus On-Demand Training Library
Elite
Benefits
Co-Branded Marketing Benefits To Help Grow Your Practice
220 Vials*
Choose one of the following:
Streaming
Package
Paid Search
Via Facebook
Instagram
Paid Search
Via Google Ads
Evolus Streaming TV‡
Re-run only
Digital
Package
10 Weeks
Paid Search
Via Facebook
Instagram
Paid Search Via Google Ads
Out-of-Home
Billboard Package
Weeks
Out-of-Home – Billboard
In-Office Experience
In-Office Experience
w/Custom Wallpaper
(Injection room or front office)
$405 /Vials
Save $205 /vial off list price of $655
*Number of vials purchased within a quarter
8 Weeks
Evolus RewardsTM
Exfluential
Kickstart Your Tox On-Demand Video Library
Cotofona x Evolus On-Demand Training Library
Elite +
Benefits
Co-Branded Marketing Benefits To Help Grow Your Practice
300 Vials*
Choose one of the following:
Streaming
Package
Paid Social
Paid Search
Evolus Streaming TV‡
Digital
Package
12 Weeks
Paid Social
Paid Search
Out-of-Home
Premium Billboard Package
Weeks
Premium Billboard
In-office experience
In-Office Experience
w/Custom Wallpaper
(Injection room or front office)
$380 /Vials
Save $275 /vial off list price of $655
* Number of vials purchased within a quarter
**Can film a new commercial if over 18 months from previous film date
10 Weeks
Evolus RewardsTM
Exfluential
Kickstart Your Tox On-Demand Video Library
Cotofona x Evolus On-Demand Training Library
Benefits
Evolux
Evolux
Benefits
Evolus
Streaming TV
Paid Search +
Social Ads
Out-of-Home
In-Office Experiences
Educational Benefits
EVOLUS
Streaming Tv
Available as a benefit in these tiers:
Elite
Elite +
lights
Camera
Action
What is it
A targeted co-branded TV commercial, featuring you and your practice on top streaming platforms.
What does it include
Why does it matter
Evolus® video ad completion rate
of millennials watch streaming TV
95%
88%
With
Same great features as before! Director, cameraman & assistant, hair & makeup, minimal intrusion into your practice, same edit/review process.
Unique selling proposition: about you, your staff, your practice & how you engage customers
A full package of benefits! Customized media buy on Streaming TV with performance reporting which will run concurrently with Paid Social and Paid Search
More content for the practice!
Your logo throughout the first 30 seconds of the commercial
NEW models to choose from
Brand new, updated landing page designed to maximize conversions
Paid Search Ads
Putting your practice front and center
Elite
Elite +
Diamond
Available as a benefit in these tiers:
What is it
It’s Google’s advertising system! If a consumer in your area is searching for something like “Where can I treat my Frown Lines?” and we are running Google Ads for you, your clickable ad would likely appear in the search results
Paid Social Media Ads
Available as a benefit in these tiers:
Diamond
Elite
Elite +
What does it include
Your Paid Social Ad is a 30-second video that will feature our Product and You! (injector image, logo and contact details, for example)
The clickable ads will direct consumers to a landing page where they can learn more about the product and easily reach out to you via email or phone!
Various ad types and options! Your marketing specialist will help you select the ad that best represents the message you want to portray about Jeuveau® to your future patients!
Why does it matter
90%
83%
of millennials engage in social media
of millennials say their purchase decisions are influenced by social media (compared to 19% for other age groups)
6 week
minimum campaign duration
What is it
Sponsored ads on Facebook®* and Instagram®* that target users within 15 miles† of your practice who are likely interested in the services that you offer.
54%
of millennials use search to find new brands & products
83%
of US shoppers search online before going into a store
Why does it matter
Google
is where people search for what to do, where to go, and what to buy.
What does it include
Your customized ad with a landing page* where a consumer can easily call your practice or fill out the form on the page to request more information!
Available as a benefit in these tiers:
Out-of-Home
putting you and your practice on display
Elite +
Elite
What is it
Customized out-of-home (OOH) advertising designed to drive consideration to your practice
Customized billboard with your headshot, logo and call tracking number!
83%
Why does it matter
What does it include
4 week
campaign
of consumers say they are noticing out-of-home (OOH) ads while driving
of people consciously look at out-of-home (OOH) ads when driving
71%
My Content Cocoon
POWERED BY EXFLUENTIAL
Marketing Made Easy
What is it
A digital content management tool to leverage across all your social media platforms.
Request an invite at
https://social.evolus.com/
What does it include
Connects with Instagram, Facebook, LinkedIn, and Twitter
Frictionless user experience that interfaces seamlessly with existing televisions in your practice via Bluetooth
Content that Evolus® creates can also be used on your practice’s own social media channels!
Optimize your digital presence
Get noticed by your
patients and prospects
90%
After requesting an invite, you’ll receive a Welcome email with instructions to create your account.
How can we help? Email us anytime at evolus@exfluential.com. For platform support, help to sign up, or questions.
Why does
it matter
of internet users are social media users
A TRULY REWARDING (+FROWN-FREE) EXPERIENCE
INSTANT
Patients save $40 off every Jeuveau® treatment*
PROFITABLE
Earn 1 Reward Vial Credit for every $40 patient check in†
EASY
Enroll and check in patients in seconds
CO-BRANDED
95% of Evolus Rewards™ patients return to the same practice
On-Demand
Educational Resources
Kickstart Your Tox
Available at Member tier and above
On-demand Video
Educational Resources
- Access to on-demand Video Educational Resources by Evolus
- Access to Kickstart Your tox on-demand webinar
- Exclusive Anatomy Education
Mastering Precision with Professor Sebastian Cotofana
Your premier destination for cutting-edge anatomy education, designed and taught by Professor Sebastian Cotofana.
Available as a benefit in these tiers:
Diamond
Elite
Elite +
Platinum
The videos feature Professor Cotofana delivering comprehensive talks on anatomy and injection biomechanics, supported by footage from cadaver sessions he led himself. The library includes fundamental knowledge and injection videos featuring body donors, aimed at enhancing the clinical practice of all viewers.
LEVEL 1 : FOUNDATIONS
Aesthetic Principles
Injection Biomechanics
Facial Ligaments
Layers of the SCALP
Layers of the Face
Facial Nerve
Lateral Face
Muscles of Mastication
LEVEL 2 : NOVICE NEUROMODULATORS
Glabella
LEVEL 3 : EXPERT
Upper Face
GO LIVE: AUGUST
In-Office Experience
Enhancing the patient
experience in your practice
What is it
Customized wallpaper and neon sign for qualifying practices.
What does it include
2 to 3 office walls (depends on size of walls)
Can be injection room or front lobby
Branded neon light, Pop Up Banner and Counter Card
US-UNB-2400184
1. Statista - Resident population in the United States in 2022, by Evolux generation, Accessed June 2023,
2. The Balance Money - What Is the Average Millennial Income?, Accessed June 2023,
3. Evolus® Sizing & AAU Market Research
4. Evolus® AAU Millennial Market Research 2018
5. University of Texas, Austin - Millennials, Social Media & Politics, Accessed June 2023,
6. Sprout Social Harris Poll - How Different Generations Use Social Media—and What this Means for Your Business, Accessed June 2023,
7. University of Southern California - Psychology of Successfully Marketing to Millennials, Accessed December 2023,
8.Business Insider - How Many Contacts Does It Take Before Someone Buys Your Product,Accessed June 2023,
9.American Express Trend and Insights - The Most Important Rule in Marketing, Accessed June 2023,
11. Think with Google - Shopping is an Omnichannel Journey,Accessed June 2023,
12. Deloitte Digital- Navigating the New Digital Divide, Accessed June 2023,
13. Arbitron - InCar Study 2009, Accessed June 2023,
14. AdWeek - 6 Consumer Habits That Will Boost OOH Impact in 2021, Accessed June 2023,
15. Report on file
16. Hootsuite - 160+ Social Media Statistics Marketers Need in 2023, Accessed June 2023,
References
10. Oberlo - 11 Social Media Statistics You need to know, 2020, Accessed June 2023,
Thank you